Event Type

Featured, Industry, SouthState Attending,

Organizers

ABA

Event Link

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Event Description

This is the most practical marketing conference in the banking industry and not just for bank marketers. C-level bank executives can use this conference to understand how marketing can play a critical role in strategy, pricing, product management and driving business. It is likely your bank is not doing enough marketing and this is the conference to learn where you can best utilize your scarce resources to improve bank performance.

Explore the ever-changing terrain of bank marketing in Chicago, IL, and experience results-oriented educational sessions you won’t soon forget. Meet like-minded leaders from across the country, have some fun, get the deep dish on hot marketing trends – and leave with rare souvenirs: actionable takeaways and inspiration to power your performance.

Themes include: AI, ideation, revenue generation, marketing leadership, data & analytics,branding, personalization and the customer experience (CX).

Not to be missed topics:

  • Bankreative: Tools for Building Better Work
  • Harnessing AI to Amplify Your Creative Power
  • Becoming Superhuman: The Science of Optimizing Productivity and Performance
  • Strengthening SMB Relationships to Drive C&I Deposit and Loan Growth
  • Not All Data is Good Data
  • Modernizing Bank Retail, Marketing and Revenue Operations
  • Discovering Hidden Patterns in Customer Data with Graph Technology 8
  • Budgets are Tight. Be Intentional.
  • The Branch is Dead – Long Live the Branch!
  • Making Innovation a Priority
  • The State of AI for Marketing and Business
  • Content with Character: Using AI to Humanize (and Streamline) Content Marketing
  • Banks and Google’s Generative AI Algorithm: A New Landscape in Digital Marketing
  • Monetizing Data-Driven Insights in a Volatile Rate Environment
  • How to Attract Talent and Improve Your Employer Brand
  • Clicks to Conversions: Strategic Marketing for Banking Success
  • CFO-Friendly Ways to Right-Size Your Institution’s Marketing Investment
  • Turning Data into Revenue, Deposits and Growth
  • You Don’t Need to Rebrand: Build a Brand Position That’s Built to Last
  • Driving Engagement in Marketing through Modern Technology
  • Solo but Not Alone: Lessons learned sailing around the world

Registration starts at $1,395 for CFMP holders and goes to $2,895 for non-members. Team discounts and grants available.

Vendors: Marquis, Ncontracts, Pannos Marketing, RelPro,
Event Topics: Marketing,