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Performance Insights You Can Bank On

A 502% ROI Direct Deposit Tactic Most Banks Are Ignoring

Every year, banks spend millions buying deposits they already have access to. What is often called a deposit campaign based on rate, is an unconscious reaction to a data problem that few bankers stop to think about. In this article, we provide the unlock of how banks can get deposit data and leverage it to...
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A Framework for Inflationary Forces and Rate Predictions

On September 16th, the Federal Reserve raised the federal funds target range by 25 basis points to 3.75% to 4.00%, and the current short-term rate forecast is no longer a benign glide path lower. Futures markets now imply an effective Fed Funds rate of approximately 4.2% by December 2026 and roughly 4.7% by September 2027....
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8 Winning Fall Deposit Campaigns

Last week we highlighted our Deposit Vulnerability tool (HERE) and briefly touched on how fall is the second best time, outside of the start of the year, to market for deposits. We also talked about the tailwinds of increasing M2 money supply and lower money market fund rates. Today, we go in depth on the...
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Talking to Commercial Customers: Political Pressure Is Not a Rate Forecast

The Fed started its tightening cycle this week, after the latest CPI report showed inflation is running at stronger than expected 3.4% annualized rate. The President called for the Fed to cut rates, resting on a simple syllogism: the United States is a stronger credit than it was, and stronger credits pay lower rates, so...
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An Interview with Scott Latham—CEO of the Alabama Bankers Association

In this episode, Bailey Erickson sits down with Scott Latham, CEO of the Alabama Bankers Association. They discuss the issues facing community banks, both nationally, and in the state of Alabama. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState...
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Lessons from Chick-fil-A on Leadership and Culture with Dee Ann Turner

In this episode, Caleb Stevens sits down with Dee Ann Turner, former Chick-fil-A executive, bestselling author, and leadership expert, to discuss the principles behind enduring leadership, remarkable culture, and talent selection. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState...
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David Salyers on the Leadership Principles Behind Remarkable Brands

Today, we’re sharing an episode from BJ Green’s podcast, Leadership is Everything. In it, David Salyers, former Vice President of Marketing at Chick-fil-A and co-author of Remarkable!, tells us how a leader can create environments where people thrive, customers become advocates, and purpose drives performance. David shares lessons from working alongside Chick-fil-A founder Truett Cathy, the power...
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What Bankers can Learn From Fighter Pilots

In this episode, Chris Nichols sits down with Sarah, an F-22 Raptor pilot stationed in Okinawa, to discuss her journey from aviation student to combat-ready fighter pilot and instructor candidate. What can bankers learn from fighter pilots? Sarah shares insights on mission planning, continuous learning, decision-making under pressure, and the importance of rigorous debriefs. She...
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The 2026 Deposit Conference

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ABA Annual Convention 2026

The ABA Annual Convention is renowned for its visionary keynote speakers who deliver timely information and personal inspiration. These sessions are designed to provide attendees with high-level insights into the trends shaping the banking industry, offering strategic perspectives that can be applied within their institutions. In addition to the keynote sessions, the convention offers buzzworthy...
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ABA Bank Marketing Conference 2026

This is the most practical marketing conference in the banking industry and not just for bank marketers. C-level bank executives can use this conference to understand how marketing can play a critical role in strategy, pricing, product management and driving business. It is likely your bank is not doing enough marketing and this is the...
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Get insights on strategy, data, technology, and marketing to help banks improve deposit performance and strengthen franchise value.
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Increase Fee Income

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Innovation isn’t about chasing trends—it’s about solving real problems. Access ideas and resources to help your bank move faster, operate smarter, and stay ahead.
Accelerate Innovation & Technology

Improve Bank Marketing

Explore insights and resources to help banks sharpen their messaging, strengthen relationships, and generate measurable results.
Improve Bank Marketing

Level Up Your Leadership

Great leaders shape culture, strategy, and results. Discover resources designed to help bank leaders develop skills that drive engagement and long‑term success.
Level Up Your Leadership