A $300M community bank in Georgia has been the cornerstone of their town for over 60 years. They have always run a sound bank in terms of credit quality, but growth has never been a priority. As a result, this sleepy little bank has never lived up to its enormous potential.
Pillar of Community
The current CEO is retiring, and the board decides it’s time to kick into growth gear. They hire a new CEO from the outside to replace their outgoing leader.
The New Direction:
Grow Loans & Deposits
Keep Credit Clean
In search of new ways to both attract deposits, grow loans, and increase fee income, the CEO knows where to look. Having used ARC at a previous bank, he immediately equips the bank’s lenders with the program — and sees big results!