Correspondent Blog

If managing loan pricing is a college-level course, deposit pricing is a master’s. Given the complexity, managing analyzed checking, however, is a PhD. level effort. There are all the dynamics of traditional accounts plus often two different interest rates, the ability to offset fees, and a variety of adjustments. We covered the basics of account…

Data analytics combined with artificial intelligence is changing the strategy and tactics around account analysis and the analyzed checking account (which we will call a “transaction account”). In this two-part series, we want to explore the history, structure, and role of account analysis in Part 1 and then some insights and tactics on increasing bank…