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Recorded live from the Financial Brand Fourm on April 14th, Caleb Stevens sits down with Dan Marks, President of OptimaFI, to talk about what bank marketers should actually be focused on today. They dig into using data to prove ROI, aligning marketing with lending and finance, avoiding “shiny object” syndrome, and where AI can genuinely…

Today we speak with Karan Bhalla, Founder and CEO of AiVantage. He tells us about how banks can utilize AI to personalize their marketing efforts and, in turn, deepen client relationships.   The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of…

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place. We…