Correspondent Blog
Tag: Cross-sell
An Idea For Improving Deposit Balances and Profitability Given Falling Rates
During a regulatory exam, one of the first questions you will be asked these days is your percentage of uninsured deposits to total deposits. The concern is grounded in the SVB/First Republic 2023 liquidity crisis and data that shows higher balance accounts are more interest rate and risk-sensitive than lower balance accounts. In this article,…
How Upsell and Cross-sell Impact ROE
We recently worked with a community bank in the Southeast that wanted to win a piece of credit business for a manufacturing company. The manufacturing company had a long-time relationship with a national bank and the community bank lender was struggling to make inroads with the company’s CEO and owner. The CEO finally agreed to…
Use This Hack to Grow Commercial Bank Deposits
Seasoned bankers call it “The Distributor Tactic,” and it is a little-discussed technique used for ages in banking to speed up the sales cycle to land commercial bank deposits and treasury management accounts faster. The key to this tactic is to know that very few commercial checking customers utilize any medium or high-value treasury management…