Correspondent Blog
Tag: Cross-selling
03/20/24
Cross-Selling and Upselling – 2 Drivers of Relationship Profitability
In two previous articles (here and here) we discussed how loan size and loan term affect the profitability of commercial loans. We continue this theme of major drivers of loan and bank profitability and discuss the importance of cross-selling and upselling, and its impact on bank performance. In this article, we consider the common features…