Correspondent Blog

We often talk about “frictionless banking,” making it easy for the customer to open an account or add deposit balances. However, as banks design future products, they should consider taking into account the “Ikea Effect” to help increase customer lifetime value. In this article, we explain what the Ikea Effect is and how to apply…

You might need a new digital banking platform. Chances are your bank chose your current digital platform because it was easy. Maybe your core vendor provided it, or perhaps you were sold a platform by a vendor you happened to meet at a conference. Likely, your vendor has little relationship to your strategic needs and…