Introduction
Video 1
What is RAROC?
Video 2
The Drivers of RAROC
Video 3
Mistake #1: Underestimating the Importance of Loan Size
Video 4
Mistake #2: Chasing Short-Term NIM vs. Lifetime Value
Video 5
Mistake #4 (Part 1): Missing Opportunities for Cross-Sell and Upsell — Deposits
Video 7
Mistake #4 (Part 2): Missing Opportunities for Cross-Sell and Upsell — Fee Income
Video 8
Conclusion: Putting RAROC Into Practice
Video 9