1:1 AI-Driven Marketing Based on Customer Intent – Part 2

Last week, we covered the first two steps in leveraging marketing data to uncover the customer’s intent using traditional artificial intelligence (AI) (HERE). This week, we discuss the last two steps and show how generative AI is the new major change in bank marketing when it comes to becoming much more effective at leveraging customer…

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Here is The Largest Reason for Community Bank Consolidation

Community banks (under $10B in assets) serve a key role for borrowers, local communities, and the broader US economy. Community banks are better positioned than many other creditors to follow and adapt to local economies, industries and trends, thereby, being better stewards of capital.  Community banks may also serve as buffers for the extreme swings…

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Deciphering Bank Customer Intent with AI in 4 Steps – Part 1

If you are conducting bank strategy or marketing around demographic information, at best you are being lazy and ineffective. At worst, you are being sexist, ageist and a bunch of other names that can hurt your culture and reputation while wasting your marketing budget. In this age of data, getting to the Holy Grail of…

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Are Commercial Loan Points Worth it for Borrowers?

Should borrowers pay commercial loan points to lower future interest payments? Loan or mortgage points are upfront fees paid by the borrower to the lender to reduce the interest rate on a loan or mortgage.  For example, assume that a borrower is considering a loan, structured as a 25-year amortization, due in ten years, at…

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10 Important Bank Technology Trends and Investments for 2025

As we near the final stages of strategic planning and budgeting, several bank technology trends are emerging that will play out over the next several years. This list isn’t necessarily for bank technologists but for business line executives who make decisions on products and services. In this article, we highlight these investments, put them in…

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Bank Failure and Predictors of Performance

The Federal Reserve Bank of New York published three articles on why banks fail (the first one here).  While the aim of the research was to identify the cause of approximately 5,000 US bank failures over the course of 160 years, the research also infers what factors bank executes can influence to not only avoid…

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Why Banking Strategy Should be Simple but Difficult

Bankers love easy. Who doesn’t want an easy way to have a more profitable bank? We also love to keep things simple. It is a common refrain. Compounding the problem is that in banking, we often think that “simple” and “easy” as synonymous. In this article, we will touch on innovation, technology and banking strategy…

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Filtering Risk With a Bank Hedge Strategy

In our previous article (here), we made the argument that the next administration’s agenda is highly inflationary, will likely lead to higher interest rates and more volatility.  We estimate a high probability that after this current interest rate cutting cycle, which may end sometime in 2025, that higher inflation will result in the Federal Reserve…

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7 Ways Instant Payments Impact Deposit Performance

With almost 30% of banks utilizing some portion of instant payments, the industry is starting to gather more data on how instant payments impact balances, customer acquisition, and account usage. Instant payments have the potential to change the payment landscape for banks. In this article, we look at seven ways instant payments impact deposit performance…

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What President Trump 2.0 Might Mean For Inflation and Interest Rates

The Trump administration’s impact on the US economy has been thoroughly analyzed and will continue to be debated (and closely watched) for its entire four-year term.  Economic scenarios may unfold in a myriad of unexpected ways.  However, one result of the administrations stated policies will be highly likely – we estimate at least a 90%…

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10 Themes From Money 2020 USA

The spectacle that is Money 20/20 (Money 2020 or M2020) went down last week, and it did not disappoint. Money 2020 is likely the conference with the lowest conference-attendee-to-session-attendee ratio in the industry. While the sessions were interesting,  the heart of the conference is all about sales, partnerships, and deal-making. In this respect, 2024 was…

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Should You Waive Your Prepay Provisions With A Refi?

Over the last few years we have published various articles on the pros and cons of commercial loan prepayment provisions, how those prepay provisions impact marketing and sales, loan prepayment speeds, and the relationship between prepayment provisions and customer return on equity (ROE) (some of the recent articles are here, here, and here).  We are…

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