Unlocking Customer Profitability with Mac Thompson
Today we’re joined by Mac Thompson, founder and CEO of White Clay, a company helping banks use data to drive smarter, more profitable decisions.
We talk about whether banking is getting easier or harder, what the data says about the current state of the industry, and how banks can sell more profitable products to more profitable customers. Mac also shares common mistakes banks make, what community banks are doing well, and how institutions can become the primary financial relationship for their customers.
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The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees.
SouthState Bank, N.A. – Member FDIC
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