Correspondent Blog
Tag: Behavioral Economics
Bank Tools For Predicting the Future
Many bankers are struggling to analyze the current business environment and need help predicting the future. Community bankers are especially concerned about economic forecasts such as GDP, interest rates, inflation, consumer and business demand, and default rates. The difference between a good decision and a bad one may not lie in spreadsheets or economic charts…
Behavioral Deposit Pricing – Optimizing the Three-Package Offer
We have discussed the importance of bundling or packaging deposit account services to speed up customer choices, increase profitability, and enhance deposit performance. However, many banks still offer just two choices, whereas if they offered three, they would increase profitability. In this article, we examine how behavioral deposit pricing works and how to use it…
Labeling Customers To Boost Bank Marketing
If you are reading this, you are likely a high-performing banker. Like us, you are likely passionate about banking, looking to improve, and you are more quantitative than the average non-reader. While we suspect that supposition to be true, we really have no idea. Regardless of how you perform, the fact that we labeled you…