Correspondent Blog

In 1983, Commodore International, with its Commodore 64 commuter, was the largest personal computer manufacturer in the market controlling over 50% of sales. By 1992, the Company was an afterthought, and by 1995 it was liquidated. Commodore’s demise is a case study of how NOT to care about your customers and why business intelligence through…

Email is one of the most effective bank marketing channels available. Most banks send emails with little regard to optimization – they create an email, then send it. Other banks, like ourselves previously, pour over countless amounts of data to optimize open rates, clicks, and conversions. Now, it is about personalization and using artificial intelligence…