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For years, bank marketing conferences were largely about advertising channels, branding campaigns, social media, and creative tactics. This year, the 2026 ABA Bank Marketing Conferece was different. This year, the major themes centered on hyperscaling bank marketing by leveraging generative and agentic AI to fuel growth. Whether the topic was deposits, branding, social media, analytics,…

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? If 80% or more say close to the same thing – that is fantastic, and you are likely in the top 1% of bank performance. If 60% of your co-workers say the same…

The reality is that most banks only design less than half a product. Sure, bankers are great at getting the basics right, but there is rarely much thought around 66% of the product’s design after that. In this article, we look at the elements of excellent bank product design and provide some hacks on how…