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As more prospective customers turn to AI for search, banks must ensure they appear in AI-generated results. To identify best practices, we analyzed top-performing banks and reverse-engineered their tactics, then distilled the findings into a practical primer and checklist for bank executives, product managers, and line-of-business leaders to use in conversations with their marketing teams….

As you considering strategic initiatives for next year, one initiative to consider is to make the bank more AI friendly. The digital landscape is undergoing a seismic shift. Traditional Search Engine Optimization (SEO) is no longer sufficient in an era dominated by generative AI. For bank executives, understanding and implementing “Generative Engine Optimization” (GEO) is…