Correspondent Blog

Not all customers are created equal. Some customers are more profitable than others, and if you are out to build a more profitable bank, it pays to have a tactical plan to go after more profitable customers. The treasury or cash management customer is usually a bank’s most profitable customer on a risk-adjusted basis (HERE). …

One deficiency at most banks is that while there is a business line owner, there is rarely a product manager (PM) of a particular product such as commercial loans, demand deposits, treasury management, or even digital banking. As a result, most banks roll out a new product and then move on. Neglected, products quickly become…