Use This Systems Framework to Better Manage Deposits

Want to make better decisions and be a better leader? Understanding system thinking is a great unlock. Last week (HERE), we discussed the importance of system thinking and described the four main types of systems (below) that bankers need to recognize before solving a challenge. In this article, we provide a framework for managing problem…

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Bank Funding Cost and Deposit Beta Update

Knowing the correlation of interest rates to your bank funding cost is critical. For years, community bankers believed that their deposit base is sticky, relationship-driven, and too lightly priced to move much when interest rates change. By corollary, if your cost of funds barely budges when the Fed acts, you can hold longer-dated fixed-rate loans…

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How to Gather Deposits With IEEPA

The International Emergency Economic Powers Act (IEEPA) is a 1977 U.S. statute granting the President sweeping authority to regulate foreign commerce and impose economic sanctions. In February 2026, the U.S. Supreme Court ruled in a 6–3 decision that IEEPA does not authorize the executive branch to unilaterally impose import tariffs without explicit congressional approval. This…

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Every Bank’s Deposit Vulnerability (Find Yours)

There is an explosion of entities waiting to become banks. In the last 60 days for example, no less than six bank applications were filed (including the formidable Revolut Bank). Behind that, there are a rash of new competitors coming to include banks by Affirm, PayPal, World Liberty, Mercury, NuBank and UKG. Most will create…

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7 Tactics to Implement in a Rising Rate Deposit Strategy

It is clear that we are not going to get a rate cut for the rest of the year. Unfortunately, most banks have built in two or more rate cuts into their budget. While a rate cut has been statistically off the table since January, many banks still have not adjusted their deposit strategy and…

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A Better Deposit Marketing Framework

Like a carpenter with a hammer where everything looks like a nail, to a deposit gather, all too often the world looks like a rate. Commonly lost is a discussion around marketing expense. In this article, we explore a deposit marketing framework that describes how bankers might want to think of the trade off between…

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5 Tax Refund Deposit Campaigns You Need Now

When it comes to deposit gathering, the first quarter of any year is critical. If you need deposits and don’t have an active tax refund deposit effort every year, then you are missing out on one of the most effective deposit gathering tactics in banking. Tax refunds are just starting to hit this week and…

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10 Ideas to Help Reduce Deposit Portfolio Volatility

When it comes to determining the value of a deposit base, there are three major components that drive franchise value: effective cost of funds, interest rate sensitivity (duration and convexity), and volatility. It is a rare bank that can manage all three dimensions of deposit performance and one that stands out is Citibank as they…

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An Idea For Improving Deposit Balances and Profitability Given Falling Rates

During a regulatory exam, one of the first questions you will be asked these days is your percentage of uninsured deposits to total deposits. The concern is grounded in the SVB/First Republic 2023 liquidity crisis and data that shows higher balance accounts are more interest rate and risk-sensitive than lower balance accounts. In this article,…

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How to Use FTP For Deposit Gathering and Profitability

Over the last few months, we have been hosting dozens of banks to lender lunches across the country.  At these lender lunches we discuss credit and pricing trends, deposit gathering strategies, loan pricing and structuring, and fee generation opportunities for community banks.  While we will author a separate article about what we heard from community…

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20 Takeaways from our Inaugural Deposit Conference

Last week we concluded the industry’s first and only pure deposit focused conference in Denver in conjunction with S&P Global. Given that deposits are a bank’s most important product, there is plenty of room for most banks to improve deposit performance, and we could potentially coming up to a period of changing rates, we thought…

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Why the $3,000 Cash Bonus Offer Makes Sense

In the trenches of the battle for deposits, banks have ratcheted up their tactics. While some banks pay customers a 4.25% interest rate for funds in a money market, other banks, such as Chase, Citi, Capital One, PNC, and others, pursue a tactic of offering a near-up-front cash bonus to open the account. In this…

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