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In this episode, Chris Nichols sits down with Jack Henry’s Lee Wetherington to unpack the biggest strategic shifts facing community banks today. From deposit pressures and the rise of small business banking to the growing importance of data strategy and payments, the conversation highlights how banks must rethink their approach to growth. The discussion makes…

Today we’re joined by Bill Moreland, a credit risk expert whose data and analysis we rely on heavily. Bill helps us break down what’s really happening beneath the surface of today’s credit metrics — from the rise of NDFIs to the surge in loan modifications and what that signals about risk in this cycle. View Agenda &…

Last week, we covered the first two steps in using AI-driven marketing data to uncover the customer’s intent. (HERE). This week, we discuss the last two steps and show how generative AI is the new major change in bank marketing when it comes to becoming much more effective at leveraging customer intent. Interpreting topic models…

As we near the final stages of strategic planning and budgeting, several bank technology trends are emerging that will play out over the next several years. This list isn’t necessarily for bank technologists but for business line executives who make decisions on products and services. In this article, we highlight these investments, put them in…

Today we sit down with Brian Bauer and Sanjay Bhaskar from Revio, a revenue-enabling customer insights platform designed for community banks. We discuss the challenges associated with deciphering your bank’s data and how to leverage it to uncover new revenue opportunities. Claim Your Free Refinance Ebook Here The views, information, or opinions expressed during this…

This week we throw it back to one of our favorite episodes with Lee Wetherington from Jack Henry. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees BOOK A REFINANCE STRATEGY CALL WITH OUR TEAM HERE…

This week we are excited to bring back one of our most popular guests, Lee Wetherington from Jack Henry. Caleb and Lee discuss open banking, the lasting effects of Covid on digital adoption, and what community banks need to be thinking about for the future. The views, information, or opinions expressed during this show are…

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be…

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. In this post, we expand that analysis and apply it to those events that a bank hosts or participates in designed to generate leads (“lead…

Banks don’t respect the power of understanding customer lifetime value (CLV). It is the one performance metric with the highest correlation to long-term bank profitability, around 88%. It is more important than margin, cost of funds, non-interest income, and loan profitability COMBINED. Not only do few banks calculate it, but many banks also spend resources…

How many “How to Market to Millennials” sessions or “How to Attract Gen-Z” have you sat through? Chances are you were wasting your time focusing on demographic segmentation. Every generation is indeed influenced by different environmental forces such as – war, protests, smartphones, social media, or crypto — but there is little evidence that shows…

We are big fans of data, but recognize that analysis, and presentation of analysis, can lead you astray. Here are 15 (approximately) of our favorite quotes and maxims that we try to keep in mind every day in order to be more effective at banking. Hopefully, this will remind you of old quotes while introducing…