Podcast Topics

Recorded live from the Financial Brand Fourm on April 14th, Caleb Stevens sits down with Dan Marks, President of OptimaFI, to talk about what bank marketers should actually be focused on today. They dig into using data to prove ROI, aligning marketing with lending and finance, avoiding “shiny object” syndrome, and where AI can genuinely…

In today’s show, Caleb and Chris delve into some of the top marketing tactics and frameworks we utilize at SouthState’s Correspondent Division. They also explore how community banks can adopt these strategies to effectively capture the attention of their most promising prospects.   The views, information, or opinions expressed during this show are solely those…

Today Erik Bagwell and Caleb Stevens talk about 3 ways your bank can take its marketing to the next level. The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees SouthState Bank, N.A. – Member FDIC

Today we bring on Owen LaFave, Market President at the Bank of Tampa. He tells us all about how he uses LinkedIn to create value for himself and his bank. Owen’s advice in today’s episode could inform your LinkedIn strategy to create value for your clients and to meet new prospects.   Learn more about…

Today we sit down with William Warren, Founder of The Sketch Effect — a visual communications agency that works with brands like Chick-fil-A and Delta Airlines. William talks about the importance of visual storytelling, why it’s so overlooked in the business world, and how to inspire and lead the creatives on your team.   REQUEST…

Today Caleb Stevens sits down with Chris Bates from Agora Eversole for a wide-ranging conversation on bank marketing. DOWNLOAD OUR FREE LOAN PRICING VIDEO SERIES HERE The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState…

Today Chris Nichols sits down with Craig Rodenberger, Chief Marketing Officer of Ephrata National Bank. Craig shares how they bank the Amish community and what it looks like to create remarkable experiences for your clients. TAKE THE ARC GUIDED TOUR HERE The views, information, or opinions expressed during this show are solely those of the…

Today we bring on Jackie Smith, Director of Public Relations at SouthState, as well as Vincent Ascolese, Social Media and Public Relations Manager. Together we discuss the 5 keys to managing PR and social media well at your bank. The views, information, or opinions expressed during this show are solely those of the participants involved…

This week we sit down with Trey Sheneman, founder of the marketing agency Herald. We discuss the 3 trends in B2B marketing that banks need to embrace in 2024. Want to boost loan yields & NIM in 2024? Sign up for the webinar here ==>> https://southstatecorrespondent.com/event/how-to-boost-loan-yield-increase-nim-now/ The views, information, or opinions expressed during this show…

This week we’re talking with Tim Leeds, VP of Growth for BizGift. We discuss the importance of aligning your sales and marketing teams to drive new business for your bank. VIEW AGENDA AND REGISTER FOR BMC 2023 The views, information, or opinions expressed during this show are solely those of the participants involved and do…

Today we’re sitting down with Trey Sheneman, CEO of The Ask Method Company.  On Taking Your Bank’s Marketing to the Next Level with Trey Sheneman  we discuss the difference between brand marketing and direct marketing, and also how lending teams and marketing teams need to be aligned toward the same goals. Click here to access…

This week we sit down with Dan Novalis, founder of a digital marketing agency called 2Novas. He helps community banks create marketing strategies that drive new revenue and he’s passionate about all things marketing technology. We discuss the 5 key area of marketing technology that every banks needs to consider in 2022. The views, information,…