Correspondent Blog

Last week, we covered the first two steps in leveraging marketing data to uncover the customer’s intent using traditional artificial intelligence (AI) (HERE). This week, we discuss the last two steps and show how generative AI is the new major change in bank marketing when it comes to becoming much more effective at leveraging customer…

As we near the final stages of strategic planning and budgeting, several bank technology trends are emerging that will play out over the next several years. This list isn’t necessarily for bank technologists but for business line executives who make decisions on products and services. In this article, we highlight these investments, put them in…

The spectacle that is Money 20/20 (Money 2020 or M2020) went down last week, and it did not disappoint. Money 2020 is likely the conference with the lowest conference-attendee-to-session-attendee ratio in the industry. While the sessions were interesting,  the heart of the conference is all about sales, partnerships, and deal-making. In this respect, 2024 was…

Intelligent agents, or “agentic AI,” are poised to change the face of bank operations. At the same time, banks are striving to figure out how to employ generative AI (gen AI) in their operations; part of the answer lies in the intelligent agent. Like how the Internet and smartphones changed banking, these autonomous reasoning models…

Is Copilot for Microsoft 365 (M365) worth it for banks? Microsoft’s integration of ChatGPT into its suite of apps has created a set of productivity tools that some bankers will instantly use. However, Copilot does come with a set of risks, one of which is that some bankers will only reluctantly use the product. This…

Last week, Nacha held its Smarter Faster Payments Conference in Miami, a significant event for over 1,800 bankers and vendors. With 142 presentations and panels, the content was tailored to the needs of every bank interested in payments. The major themes of fraud, artificial intelligence (AI), expansion of instant payments, open banking, and regulation were…

Now that 1Q is in the books, if you are a public bank, you may have an earnings call coming up in some form. We want to better prepare you and get you ready for bank earnings call questions. To do that, we wrote a Python script to analyze a representative sample of earnings call…

You engage an app and speak your mind about a financial task. You are agnostic about which one of your many relationships accomplishes the task, only that the task gets done. Where traditionally, you might use an interface such as Siri or Alexa to pay your Verizon bill on time, now you tell your virtual…

Recently, the American Banker hosted their annual Small Business Banking Conference in Nashville, and as always, it was one of the better banking conferences of the year. This conference is crucial because it provides insight into small business banking and has a good mix of essential banking-focused topics with a heavy emphasis on the customer…

One challenge in banking is that many banks know data is the bank’s future but lack a data framework. As a result, their progress in leveraging data and machine learning is slow. In this article, we explore what a data strategy looks like, how that translates into tactics, and how the “Next Best Action” should…

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place. We…

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out. Maybe…