If there is one underutilized bank product that can build value, it is the savings account. Most banks not only woefully neglect marketing and developing the savings account but fail to invest the energy in understanding its strategic importance. In the same vein, branch traffic is an underutilized value. In this article, we explore how...

Up until this year, when a bank wanted to forecast the response to new deposit pricing, it either had to guess off its data, use a focus group or see the reaction to a test market. These methods were either inaccurate or took time. Now, synthetic data and AI-driven agents are starting to replace traditional...

Want to make better decisions and be a better leader? Understanding system thinking is a great unlock. Last week (HERE), we discussed the importance of system thinking and described the four main types of systems (below) that bankers need to recognize before solving a challenge. In this article, we provide a framework for managing problem...

In this episode, Chris Nichols sits down with Gwen Wertz, SVP of Retail Banking at Provident Bank, to discuss how her team drives deposit growth and manages funding costs in a competitive environment. Gwen shares practical insights from her experience leading deposit strategy meetings, building a culture of collaboration, and balancing acquisition with retention. The...

Today our own Chris Nichols sits down with Nathan Stovall from S&P Global Market Intelligence. They discuss current trends in the banking industry including the outlook for deposit growth and costs, the forecast for credit quality, bank M&A, regulation, and many other great topics. Learn more about The Deposit Conference! The views, information, or opinions...