10 Data-Driven Ideas To Increase Branch Engagement

It is a dangerous troupe in banking that an omnichannel approach is best. The concept that we allow the customer to choose how they want to bank often enables the bank to be passive in its position and give up agency. Branching, for example, is too expensive to be all things to all people. In…

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Branch Profitability in 7 Steps Using Data

While the branch still has its place in banking, it has radically changed since the pandemic. Branch profitability is now harder than ever to achieve. Driven by changing traffic patterns (data HERE), we talked about how these changes permanently altered branch strategy HERE and gave readers five new tactics HERE. In the past, we also…

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What Machine Learning Taught Us About Branch Management

These days, if you want to make tough branch decisions, use a good college student instead of an experienced banker. We will come back to the college student but, in this post, we pitted experienced bankers against the latest branch models against the latest machine learning applications to see which method was more accurate at…

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How The Pandemic Permanently Changed Branch Strategy

The combination of the greater pandemic-induced adoption of banking technology, higher branch operating costs, a greater number of workers working from their homes, and the changing needs of those workers, has altered branch mathematics and profitability. In this article, we look at the game theory behind branching and why there is a new equation for…

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