Correspondent Blog
Banker to Banker
Higher Rates – Faster for Longer
In the last 12 months, the Federal Reserve went from arguing that inflation was a transitory phenomenon to raising interest rates to fight runaway inflation by three percent in just six months. The result is not only higher rates but the most severe interest rate hiking cycle in the past 35 years – and it…
7 Rules To Improve Total Experience Using the “Time-on-Task” Methodology
We covered various frameworks to “wow” your customer HERE. We covered why “Time-on-Task” (or the companion Customer Effort Score) is the ultimate metric in banking HERE. In this article, the last in the series, we give you seven rules to improve your bank. While these rules were derived from improving time-on-task, they can enhance bank…
How To Assign FTP Attribution to a Loan
In a previous article (HERE), we discussed the concept of Funds Transfer Pricing (FTP), why systemically important banks and large regional banks incorporate FTP, and why community banks should also consider implementing FTP. We defined an FTP framework, the regulatory recommendation for FTP, and how FTP allows community banks to make better decisions about balance…
“Time-on-Task” Should Be Your Dominate Banking Metric
While “customer delight” is a worthy goal, few banks should focus on the concept. We covered various methodologies HERE. Instead of trying to “Wow” your customer, in this article, we present the “time-on-task metric” (and its companion, the Customer Effort Score (CES) framework) and detail not only why it matters but why it can change…
Why You Need To Use Funds Transfer Pricing in Banking
Funds transfer pricing (FTP) has been an essential tool for financial institutions for several decades. FTP was introduced to banks in the early 1980s to help manage interest rate risk on a transactional basis. FTP gained further focus after the 2007 financial crisis when financial firms failed partly because of the lack of funds transfer…
Customer Satisfaction – How To “Wow” Your Customer in Banking – Part I
While we believe in “Wowing” your customers as a concept, we don’t believe in it as a strategic focus as a bank. The idea is too challenging to execute. However, we do believe that every banker should understand what “customer delight” (we will use interchangeably with “wowing”) quantitatively looks like so delight can be operationalized….
How To Talk To Commercial Borrowers About The Future Path of Interest Rates
The Federal Reserve Open Market Committee (FOMC) has raised short-term interest rates by 3.00% in the six months between March and September. The market is now forecasting an additional 1.25% in hikes by year’s end, with the next move coming on November 3rd. Many borrowers and market participants have been surprised by the speed of…
Deposit Profitability – The Operating Cost of Your Deposits
A couple of weeks ago, we delved into the origination and operating costs of manufacturing commercial loans (HERE). In this article, we delve into deposit profitability and highlight the cost structure of deposits. The goal here is to give bankers that don’t utilize a funds transfer pricing and activity analysis methodology a glimpse into the…
The Terminal Fed Funds Rate – How Far Will The Fed Go?
Last week the Federal Reserve again raised the Fed Funds rate by another 75 basis points – and again, that was in line with the market’s expectation. The question is when will the Fed stop, and what will be the terminal Fed Funds rate? We do not believe that the Fed’s “dot plot” fully reflects…
Fixed Rate Loan Risk – Rethinking The 5-Year Offering
For decades community banks have taken on fixed rate loan risk mostly through the offering of five-year, fixed-rate, commercial term loans. This is probably the most popular structure for real estate-secured term credit at community banks. Now may be the right time for community banks to abandon this strategy – both for the borrowers who…
10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers. The theme was how marketing needs to be…
The Cost of a Commercial Real Estate Loan
Most financial institutions never see the actual cost of originating their products. To do so would require at least a rudimentary funds transfer pricing methodology, and many banks have not invested the time to derive a workable framework. Understanding a product’s cost structure is the first step towards accurate pricing and, more importantly, process improvement….