Tiering Deposit Accounts Could Be Hurting Banks (Part II)

Last week (HERE) we looked at how deposit account tiering is used, some of the objectives that banks might employ and the effectiveness of tiering in total. As discussed last week, many banks tier without objective, without data, and without supportive marketing thus rendering the methodology worthless and possibly hurtful. We challenged several commonly held…

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Why Banks Need To Develop Their Own Customer-Facing Technology

The build or buy decision should be a constant question in most bank’s decision making, and unfortunately, most banks default to the “buy.” In some cases, this is appropriate, but in many, it is not. In this article, we look at the two major overriding reasons of why your bank may want to hire and…

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Loan Floors and the Zero Interest Rate Environment

We are working with numerous community bankers to develop strategies for instituting floors on commercial loans. The idea of protecting floating or adjustable rate assets is not new to community bankers, but the current interest in this concept is spurred by specific and unusual communications and market developments that are worth analyzing. In this blog,…

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How To Compete Against GSE Multifamily Lending

Government-sponsored enterprises (GSEs) have been lending to borrowers for many decades.  The Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan Mortgage Corporation (Freddie Mac) have popular multifamily lending programs so much so that they now control the bulk of the market. For example, Freddie Mac’s total multifamily finance activity for 2018 was $77.5B, and…

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Don’t Make This Bank Marketing Mistake (It’s Common)

Since you probably spent time today discussing the Super Bowl ads (Smaht Pahk, Google, and Snickers were our favorites), we wanted to highlight an all-too-common bank marketing mistake that many make. It can be argued that despite its high price, Super Bowl advertising is one of the best deals in marketing as you are assured…

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It Is When, Not If Your Commercial Bank Will Offer Digital Disbursements

While the eulogy for checks has already been written and cash is starting its demise, the pallbearers are now in place. By our estimation, 14% of banks offer this service and they are starting to reap material rewards. Bank of America, which has offered the product since 2014 is one of the largest beneficiaries and…

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Tiering Deposit Accounts Could be Hurting Banks (Part I)

Because of tradition, we tier our deposit accounts according to size. For a typical bank, their money market accounts often have six tiers ranging from $2,000 up to $100,000. The question that always comes up is – do you have the right tiers and the right number of tiers? Are you using your tiers to…

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Case Study: How To Win More Loan Business

We work on thousands of lending transactions every year with hundreds of community banks across the country.  We participate and help structure financing on commercial real estate, C&I and Ag properties ranging in size from a few hundred thousand to over $100mm, and we collaborate with community bank lenders and underwriters that span the whole…

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Increase Deposits The Easy Way and Get a 150%+ Return

When you are a banker, sometimes your workload doesn’t come in neat memos or emails. A lot of stuff just gets dropped off on your desk with notes to “Fix This” (like below) or solve that. Fortunately, a lot of these problems are easy to solve.  In fact, one of the most popular strategic initiatives among…

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Derivatives Are Tough But Hedging Is Easy (Get Our Documentation)

With a flat and low yield curve, borrowers’ demand for long-term fixed-rate loans is high.  Furthermore, based on the forward market and most analysts’ predictions, the yield curve is expected to stay low and flat in 2020. The difference between five and ten-year loan rates is currently only nine basis points, and the difference between…

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Why Your Bank Needs A Digital Lead Gen Strategy

Unfortunately, in 2020, most bank websites are nothing more than brochure-ware. That is a problem as not only can a bank’s website be its most efficient source leads, but it should also be the best source of conversions (leads that turn into new accounts and loans). While there are several hundred banks that do handle…

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5 Trends Bankers Need To Know From The Fed’s New Payment Study

Last month, the Federal Reserve released its 7th, tri-annual U.S. payments study, and, as usual, it had some eye-opening trends that all banks need to consider for their long-term strategic planning. For example, while consumers have always said they preferred debit cards over cash, last year was the first year in US history where consumers…

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